Sweeter and sweeter

I've been telling you that more Americans want a sweet wine than those who prefer a dry wine.

Well, it's getting more that way.

Sales of (sweet, and red or white) Moscato are up 91% this year, and the linked article (S.F. Chronicle) describes how major wineries are making more and more sweet red wines, to satisfy the average wine drinker. These new reds are not trash wines; they are balanced and well-made from quality fruit.

I say bravo! Why exclude the greater part of your potential market? A wine is not bad because it has some sweetness in it. But labeling needs to be very clear; nothing worse that buying a wine expecting dry, but when you open it, it's sweet!

Here is the article.