Wednesday, August 8, 2012

AVAs in Oregon

American Viticultural Areas, or AVAs, are grapegrowing regions which have specific attributes and thus can be fairly marketed as geographically distinct.

In Oregon, this may be a complete list of our current AVA's:


Willamette Valley (which is a larger AVA, and includes the following smaller AVAs:)
Chehalem Mountains
Yamhill-Carlton District
Ribbon Ridge
Dundee Hills
McMinnville
Eola-Amity Hills

And then, there are these AVAs in Southern Oregon:
Umpqua Valley
Red Hill Douglas County
Rogue Valley
Applegate Valley
Southern Oregon

Finally, some Oregon vineyards are located in AVAs which are predominantly sited in Washington:

Columbia Valley
Walla Walla Valley
(and perhaps others)


And there may soon be another Willamette Valley AVA:  See this.

The proliferation of AVAs is partly due to winery owners' perceptions (not sure if they are correct) that being in a small AVA helps the winery to market itself as unique and thus desirable.


2 comments:

  1. I have heard the argument that small AVAs work against Oregon wineries rather than for them. More effort should be put in explaining and marketing Brand Oregon or Willamette to the world. This would avoid the same kind of confusion which limits the popular spread of French AOCs. Oh well, it doesn't stop them anyway.

    ReplyDelete
  2. Dave, thanks for your comment. Very interesting!
    K

    ReplyDelete

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