Grapes of Wrath

This article reports that California saw both (1) more plantings of Cab Sauv and Pinot Noir grapes, but also (2) lower sales of those grapes, which means a surprisingly large amount of Cab Sauv and Pinot Noir went unsold and rotted on the vines.

Lessons:
1. Just because a grape's wine is popular doesn't necessarily mean that it's smart to plant more of it.
2. There are, oh, at least 300 different vinifera winegrapes; why focus on just two? Too many grapegrowers do whatever other growers are doing. Not smart.
3. There are, oh, at least 300 different non-vinifera ("Modern") grape varieties, which ripen earlier, don't need antifungal spray, hang higher yields, have much more cold- and drought-tolerance, and make great-tasting wine, so why not plant those?

Check out modern winegrapes in my book (on Amazon) titled "Modern Grapes for the Pacific Northwest."

(photo credit Purdue University)